The good, the bad and the ugly...to whom price benefits?

Le bon, la brute et le truand… à qui profite le prix ?

Blandine Anteblian (), Aline Montagnac () and Bertrand Belvaux ()
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Blandine Anteblian: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Aline Montagnac: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Bertrand Belvaux: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The objective of this research is to study consumers' perception of justice in the distribution of value between the main players in retail trade: producers, manufacturers and retailers. A quantitative survey of 171 consumers (in progress) is being carried out using milk as an example. The results show very clear perceptions: positive for producers, negative for retailers, more nuanced for manufacturers. While consumers perceive injustice in the way producers are remunerated, they don't seem ready to do anything about it.

Keywords: Perceived value; Perceived justice; Consent to pay; Value allocation; Prices; Valeur perçue; Justice perçue; Consentement à payer; Répartition de la valeur; Prix (search for similar items in EconPapers)
Date: 2024-10-10
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Published in 27ème Colloque Etienne Thil, Association Etienne Thil, Oct 2024, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05419619

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