Factors influencing the adoption of digital sales support tools in short food supply chains by agricultural producers

Sylvie Michel (), Marc Ohana and François Cocula ()
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Sylvie Michel: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux
Marc Ohana: Kedge BS - Kedge Business School
François Cocula: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux

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Keywords: Agriculture; Short food supply chains (search for similar items in EconPapers)
Date: 2025-10-14
New Economics Papers: this item is included in nep-agr
Note: View the original document on HAL open archive server: https://hal.science/hal-05438588v1
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Published in European Business Review, 2025, 37 (6), pp.1017-1039

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