Using mobile applications to fight food waste: An indicator of the adoption of a responsible consumption approach?

Utiliser les applications mobiles de lutte contre le gaspillage alimentaire: Un indicateur de l’adoption d’une démarche de consommation responsable ?

Jean-Marc Ferrandi (), Marie-Christine Lichtlé (), Anne Mione () and Béatrice Siadou-Martin ()
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Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université, ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique
Marie-Christine Lichtlé: UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Anne Mione: MRM-ORGA - Montpellier Research in Management - Organisations - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Béatrice Siadou-Martin: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: In a favorable legislative context, mobile applications to fight food waste are developing. Do they constitute a means for consumers to adopt and strengthen a responsible consumption approach? Through an online study of 1,086 French people, this research shows that knowledge and use of these applications are not indicators of individuals' commitment to a responsible consumption approach. The volume-price model remains dominant to the detriment of a more eco-responsible altruistic approach.

Date: 2025-05-14
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Published in 41ème congrès de l’Association Française du Marketing, May 2025, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05441354

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