Moderating Effect of NICTs on Marketing Effectiveness and Export Performance of African Firms: The Impact of Gender and Manager Experience

Mamadou Ndione (), Bernard Bahama Bako Liba, Samy Mansouri () and Joseph Kaswengi ()
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Mamadou Ndione: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Bernard Bahama Bako Liba: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Samy Mansouri: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2026-01-17
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Published in Dans Dynamic Capabilities: Strategic Adaptation, Organizational Learning, and Innovation in Competitive Environments, 2026

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