Moderating effect of NICTs on marketing effectiveness and export performance of African firms: the impact of gender and manager experience

Samy Mansouri (), Joseph Kaswengi (), Bernard Bahama Bako Liba and Mamadou Ndione ()
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Samy Mansouri: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Bernard Bahama Bako Liba: UO - Université d'Orléans
Mamadou Ndione: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2025-06-22
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Published in European Academy of Management (EURAM), Jun 2025, Florence, Italy

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