 The entrepreneurial subject formation ‘under tension’ in a design thinking agencyJuliette Magniere ()
Post-Print from HAL Abstract: As part of recent research into the identities and subjectivities of creative workers, this study examines the performativity of the entrepreneurial subject among creatives employed into an organisation. It is based on Judith Butler's theoretical framework of performativity and an ethnography conducted in a design thinking agency. The preliminary results reveal that designers must be versatile and possess a ‘team leader' spirit, which resonates with the autonomy and responsibility dimensions of entrepreneurial discourse (rather than creative discourse). These prescriptions are reflected in the work content through collaborative practices in project teams and with agency colleagues (game-playing, framing, illustrating, setting the pace) involving different digital tools and work processes. Engaging in these practices can lead to tension (stress, frustration, exhaustion) and varies among designers. Some ‘successfully' embody the entrepreneurial subject, while others are excluded or adopt a more ambiguous position (detachment, resistance). Keywords: design thinking; ethnography; performativity; entrepreneurial subject; creative workers (search for similar items in EconPapers) Published in 41st EGOS Colloquium, EGOS, Jul 2025, Athens, Greece There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05445935 Access Statistics for this paper More papers in Post-Print from HAL |
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