Impact of original versus reposted social endorsements on content consumption: The moderating role of Endorsers’ network characteristics

A. Zhao () and Q. Tang
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A. Zhao: Audencia Business School

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Keywords: Original endorsements; Reposted endorsements; Content consumption; Tie strength; User engagement (search for similar items in EconPapers)
Date: 2026-01
Note: View the original document on HAL open archive server: https://hal.science/hal-05447151v1
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Published in Information and Management, 2026, 63 (1), pp.104266. ⟨10.1016/j.im.2025.104266⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05447151

DOI: 10.1016/j.im.2025.104266

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