THE STAGING OF FOOD PARENTING ON INSTAGRAM: REPRESENTATIONS OF FOOD-RELATED PARENTAL ROLES

Sanaa Ouaade ()
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Sanaa Ouaade: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], BBS - Brest business school

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Abstract: The transition to parenthood is one of the most intense transitions an individual can experience (Eloise et al., 2021). Perceptions of parenting roles including food are a critical aspect in the adoption of healthy eating habits during parenthood (Author et al., 2022). Social media influencers shape parents' perceptions and attitudes about their roles through blogs, tweets, and the use of other social media (Freberg et al., 2011). This paper presents a work in progress examining a corpus of 25 parent influencer Instagram accounts, including, representations of parenting roles and factors associated with those roles through the lens of food. Thus, this first phase of data collection is complemented by a second phase involving semi-structured interviews (in progress) with parents who follow these influencers to understand how these representations are perceived by parents.

Keywords: parenting; food; Instagram; parenting roles, social representations. (search for similar items in EconPapers)
Date: 2023-06-03
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Published in ASAC 2023 – “Can we find our way?, Administrative Sciences Association of Canada Conference, Jun 2023, Toronto, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05447416

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