Digital Transformation and Innovation for Sustainability: The Role of Tech Companies in Advancing green-technology-based changes in Non-Tech-Intensive Sectors

Marta Ballatore and Hélène Bussy-Socrate ()
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Marta Ballatore: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université
Hélène Bussy-Socrate: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - Cnam - Conservatoire National des Arts et Métiers [Cnam], Cnam - Conservatoire National des Arts et Métiers [Cnam]

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Abstract: Digital transformation is no longer confined to industrial and technology-intensive ecosystems; it is now impacting traditional and non-technology-intensive industries as well. Current literature often overlooks these contexts and fails to adequately explain the disruptive processes involved, particularly the role of complementors in driving digital transformation alongside traditional orchestrators who are typically resistant to technology. Based on an emerging conceptual framework that combines innovation and digital transformation to explain the latter's effects and changes, this paper explores the role of tech companies in the wine industry, with a focus on the interconnection between green-oriented innovation and digital transformation. Our preliminary findings identify three main strategies adopted by tech companies in wine ecosystems to foster digital transformation: adopt new dynamics to favour relationship between the actors, opt for shared values, and orchestrate a technologydriven community to joint efforts in transforming the ecosystem.

Keywords: Wine; Servitization; Innovation; Digital Transformation; Ecosystem; Ecosystem Digital Transformation Innovation Servitization Wine (search for similar items in EconPapers)
Date: 2024-10-10
Note: View the original document on HAL open archive server: https://hal.science/hal-05466936v1
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Published in Journées GT Innovation AIMS (14ème journée) / GTAIM, Oct 2024, Cannes Côte dAzur, France

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