User facing a digital service: how digital self-inclusion influences users' attitudes during the customer journey

Léa Cauchard () and Gilles N'Goala ()
Additional contact information
Léa Cauchard: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier
Gilles N'Goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

Post-Print from HAL

Keywords: Digital literacy; marketing (search for similar items in EconPapers)
Date: 2022-06-07
References: Add references at CitEc
Citations:

Published in 17th La Londe Conference on service management, IAE Aix en Provence, Jun 2022, Porquerolles (Hyères), France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05490898

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().