The role of digital personalization techniques in client acquisition and retention on C2C luxury resale platforms

Zeynepnaz Dag and Meriem Agrebi
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Zeynepnaz Dag: IAE Paris-Est - Institut d'Administration des Entreprises - Paris-Est - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Meriem Agrebi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Keywords: digital marketing. cross-cultural study; Self-Determination Theory; qualitative research; retention; acquisition; personalization; C2C platforms; Luxury secondhand (search for similar items in EconPapers)
Date: 2026-05
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Published in American Marketing Association (AMA) Global Marketing SIG (GMSIG) Conference, May 2026, NICE - SOPHIA ANTIPOLIS, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05497413

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