Digital Management and Artificial Intelligence: An Exploratory Study Toward Intelligent User Experience Management in Morocco

Management digital et intelligence artificielle: Etude exploratoire vers un pilotage intelligent de l'expérience usager au Maroc

Ihsane El and Asmaa El
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Ihsane El: HEC MAROC

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Abstract: Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude.

Keywords: Management digital; Expérience utilisateur UX; Intelligence artifcielle; usage intelligent; Smart governance; Citizen value (search for similar items in EconPapers)
Date: 2026
New Economics Papers: this item is included in nep-ara
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Published in African Scientific Journal, A paraître, ⟨10.5281/zenodo.18594941⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05505979

DOI: 10.5281/zenodo.18594941

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