Applying the Stimulus-Organism-Response framework (S-O-R) and the Theory of Planned Behavior (TPB) to Moroccan Students' Grandes Écoles Choice: A Theoretical Framework

Application du modèle Stimulus-Organisme-Réponse (SOR) et de la Théorie du Comportement Planifié (TCP) aux choix des Grandes Ecoles par les étudiants marocains: Cadre théorique

Douaa Snadrou (), Malika Haoucha and Bouchra Bennani
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Douaa Snadrou: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Malika Haoucha: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Bouchra Bennani: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: This article suggests a theoretical framework combining the Theory of Planned Behavior (TPB) with the Stimulus-Organism-Response framework (S-O-R) to explore the decision-making process of students deciding to pursue education at regulated access Higher Education Institution (HEI), specifically, the Grandes Ecoles. Our aim is to build a thorough conceptual model including the social external and individual cognitive elements influencing the choice of a HEI by aggregating these two well-known theories.

Keywords: Student Choice Behavior; Decision-Making in Higher Education.; Theory of Planned Behavior; Stimulus-Organism-Response Model; Brand Image; Image de marque; Modèle Stimulus-Organisme-Réponse; Théorie du Comportement Planifié; Prise de décision dans l’enseignement supérieur; Comportement de choix des étudiants (search for similar items in EconPapers)
Date: 2025
New Economics Papers: this item is included in nep-ara
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Published in Revue Française d'Economie et de Gestion , 2025, 6 (11), pp.825-842. ⟨10.5281/zenodo.17575826⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05511546

DOI: 10.5281/zenodo.17575826

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