Qualitative Approach of the “Personal Aesthetic Feeling” Trait: a Jungian Interpretative Frame

Approche qualitative du construit de “Sensibilité Esthétique Personnelle”: une grille d'interprétation jungienne

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: A qualitative approach reveals exploratory dimensions of the "Personal Aesthetic Feeling" trait. A content analysis and an interpretative frame validate this concept. The first one is thematic and the other one is based upon Jung's psychological types. This article presents two main contributions. First, the Jungian concepts are developed in details. These are useful for a market study as well as marketing research. Besides, dimensions and items of the "Personal Aesthetic Feeling" are discussed toward a future quantitative validation.

Date: 1998-05-16
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Published in 14e Congrès International de l’Association Française du Marketing, AFM, May 1998, Bordeaux, France. pp. 795-829

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