Valorizing Innovation on the Official Websites of Major French Cities: Building Smart City Brand Identity

Valorisation de l’innovation par les grandes villes françaises sur leurs sites web: comment forger l’identité de marque d’une smart city ?

Stephane Magne (), Thierry Côme and Alexandre Steyer
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Thierry Côme: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Alexandre Steyer: UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This research examines the actual prominence of the "innovation" dimension in the official website discourse of major French cities. It investigates how such discourse contributes to the construction of city brand identity and to positioning within the "smart city" category. The study is based on a corpus comprising the full textual content of the websites of the 18 French cities with more than 150,000 inhabitants. A comparative analysis using smart data methods in R is conducted between cities classified as "smart cities" (according to the Vienna ranking) and those not included in this classification. The objective is to assess whether innovation discourse functions as a differentiating and strategically adjustable element in the construction of territorial brand identity.

Date: 2017-09-14
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Published in 8ème Rencontre du Groupe de Recherche « Innovation » de l’AIMS,, AIMS, Sep 2017, Palaiseau, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05521817

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