This article analyzes the role of sustainable logistics practices in strengthening supply chain resilience and improving the overall performance of Moroccan firms. Indeed, the post-pandemic context has highlighted the structural fragility of logistics models based on international hyper-specialization, making this question particularly relevant for emerging economies such as Morocco, whose supply chains remain exposed to multiple vulnerabilities despite a booming industrial fabric. Adopting an interpretivist epistemological stance and an abductive approach, the study relies on twenty semi-structured interviews conducted with logistics and supply chain managers from eighteen sectors of activity in Morocco. Thematic analysis assisted by NVivo 14 yielded a corpus of 471 coded references, structured into nine main thematic nodes and forty-three sub-nodes, with satisfactory inter-coder agreement (κ = 0.81) and saturation reached at the sixteenth interview. Four families of practices emerge — local sourcing and short circuits, digitalization and traceability, circular economy, and collaborative governance — each contributing to the reinforcement of five resilience dimensions: flexibility, agility, robustness, learning capacity, and visibility. Four transmission pathways are identified, mechanically linking sustainable practices and resilience capacities. The concept of "collaborative resilience," constructed from the empirical material, constitutes the central theoretical contribution of this article. Significant performance improvements are observed: financial for 85% of respondents, operational for 80%, and commercial for 70%. An integrative conceptual model articulating antecedents, practices, resilience and performance is proposed. In conclusion, this study empirically demonstrates that sustainable logistics is a strategic lever for the resilience of Moroccan supply chains, generating measurable and positive improvements in the overall performance of companies, with potential for transferability to other emerging African economies

Khalkallah, Kawtar; Boudrar, Oumaima; Sabri, Safae

This article analyzes the role of sustainable logistics practices in strengthening supply chain resilience and improving the overall performance of Moroccan firms. Indeed, the post-pandemic context has highlighted the structural fragility of logistics models based on international hyper-specialization, making this question particularly relevant for emerging economies such as Morocco, whose supply chains remain exposed to multiple vulnerabilities despite a booming industrial fabric. Adopting an interpretivist epistemological stance and an abductive approach, the study relies on twenty semi-structured interviews conducted with logistics and supply chain managers from eighteen sectors of activity in Morocco. Thematic analysis assisted by NVivo 14 yielded a corpus of 471 coded references, structured into nine main thematic nodes and forty-three sub-nodes, with satisfactory inter-coder agreement (κ = 0.81) and saturation reached at the sixteenth interview. Four families of practices emerge — local sourcing and short circuits, digitalization and traceability, circular economy, and collaborative governance — each contributing to the reinforcement of five resilience dimensions: flexibility, agility, robustness, learning capacity, and visibility. Four transmission pathways are identified, mechanically linking sustainable practices and resilience capacities. The concept of "collaborative resilience," constructed from the empirical material, constitutes the central theoretical contribution of this article. Significant performance improvements are observed: financial for 85% of respondents, operational for 80%, and commercial for 70%. An integrative conceptual model articulating antecedents, practices, resilience and performance is proposed. In conclusion, this study empirically demonstrates that sustainable logistics is a strategic lever for the resilience of Moroccan supply chains, generating measurable and positive improvements in the overall performance of companies, with potential for transferability to other emerging African economies

La logistique durable comme levier de résilience de la supply chain: Étude qualitative des pratiques et effets sur la performance des entreprises marocaines Sustainable logistics as a driver of supply chain resilience: A qualitative

Kawtar Khalkallah (), Oumaima Boudrar and Safae Sabri
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Kawtar Khalkallah: ENCG - École Nationale de Commerce et de Gestion d'Agadir - Université Ibn Zohr = Ibn Zohr University [Agadir]
Oumaima Boudrar: ENCG - École Nationale de Commerce et de Gestion d'Agadir - Université Ibn Zohr = Ibn Zohr University [Agadir]
Safae Sabri: LIREFIMO, FSJES, USMBA, FES - Laboratoire Interdisciplinaire de Recherche en Économie, Finance et Management des Organisations, Faculté des Sciences Juridiques, Économiques et Sociales, Université Sidi Mohamed Ben Abdellah, Fès, Maroc

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Abstract: Résumé Cet article analyse le rôle des pratiques de logistique durable dans le renforcement de la résilience des chaînes d'approvisionnement et l'amélioration de la performance globale des entreprises marocaines. En effet, le contexte post-pandémique a mis en évidence la fragilité structurelle des modèles logistiques fondés sur l'hyperspécialisation internationale, rendant cette question particulièrement pertinente pour les économies émergentes comme le Maroc, dont les chaînes d'approvisionnement restent exposées à des vulnérabilités multiples malgré un tissu industriel en plein essor. Adoptant une posture épistémologique interprétativiste et une démarche abductive, l'étude repose sur vingt entretiens semi-directifs menés auprès de responsables logistiques et supply chain issus de dix-huit secteurs d'activité au Maroc. L'analyse thématique assistée par NVivo 14 a permis de constituer un corpus de 471 références codées, structurées en neuf nœuds thématiques principaux et quarante-trois sous-nœuds, avec un accord inter-codeurs satisfaisant (κ = 0,81) et une saturation atteinte au seizième entretien. Quatre familles de pratiques émergent — approvisionnement local et circuits courts, digitalisation et traçabilité, économie circulaire, et gouvernance collaborative — contribuant chacune au renforcement de cinq dimensions de la résilience : flexibilité, agilité, robustesse, capacité d'apprentissage et visibilité. Quatre voies de transmission sont identifiées, reliant mécaniquement pratiques durables et capacités de résilience. Le concept de « résilience collaborative », construit à partir du matériau empirique, constitue l'apport théorique central de cet article. Des améliorations significatives de performance sont observées : financières pour 85 % des répondants, opérationnelles pour 80 %, et commerciales pour 70 %. Un modèle conceptuel intégrateur articulant antécédents, pratiques, résilience et performance est proposé. En conclusion, cette étude démontre empiriquement que la logistique durable constitue un levier stratégique de résilience des supply chains marocaines, générant des améliorations mesurables et positives sur la performance globale des entreprises, avec un potentiel de transférabilité vers d'autres économies émergentes africaines. Mots clés : Logistique durable · Résilience de la supply chain · Performance globale · Maroc · Analyse qualitative · NVivo · Abstract This article analyzes the role of sustainable logistics practices in strengthening supply chain resilience and improving the overall performance of Moroccan firms. Indeed, the post-pandemic context has highlighted the structural fragility of logistics models based on international hyper-specialization, making this question particularly relevant for emerging economies such as Morocco, whose supply chains remain exposed to multiple vulnerabilities despite a booming industrial fabric. Adopting an interpretivist epistemological stance and an abductive approach, the study relies on twenty semi-structured interviews conducted with logistics and supply chain managers from eighteen sectors of activity in Morocco. Thematic analysis assisted by NVivo 14 yielded a corpus of 471 coded references, structured into nine main thematic nodes and forty-three sub-nodes, with satisfactory inter-coder agreement (κ = 0.81) and saturation reached at the sixteenth interview. Four families of practices emerge — local sourcing and short circuits, digitalization and traceability, circular economy, and collaborative governance — each contributing to the reinforcement of five resilience dimensions: flexibility, agility, robustness, learning capacity, and visibility. Four transmission pathways are identified, mechanically linking sustainable practices and resilience capacities. The concept of "collaborative resilience," constructed from the empirical material, constitutes the central theoretical contribution of this article. Significant performance improvements are observed: financial for 85% of respondents, operational for 80%, and commercial for 70%. An integrative conceptual model articulating antecedents, practices, resilience and performance is proposed. In conclusion, this study empirically demonstrates that sustainable logistics is a strategic lever for the resilience of Moroccan supply chains, generating measurable and positive improvements in the overall performance of companies, with potential for transferability to other emerging African economies. Keywords: Sustainable logistics · Supply chain resilience · Firm performance · Morocco · Qualitative research · NVivo ·

Keywords: Qualitative research : NVivo •; Morocco; Firm performance; Sustainable logistics • Supply chain resilience; Performance globale; Maroc • Analyse qualitative • NVivo •; Résilience de la supply chain; Logistique durable (search for similar items in EconPapers)
Date: 2026
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Published in African Scientific Journal, 2026, ⟨10.5281/zenodo.18939211⟩

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DOI: 10.5281/zenodo.18939211

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