Drivers of Consumers’ Willingness to Answer an EWOM Solicitation for a Time-Limited Offer

Camille Lacan (), Emmanuelle Le Nagard () and Pierre Desmet ()
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Camille Lacan: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia

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Date: 2022
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Published in Journal of Interactive Marketing, 2022, 57(2), pp.343-355

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05553887

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