Smiling or not smiling? How a smiling face shapes consumer decisions in P2P

Camille Lacan () and Olga Gonçalves ()
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Camille Lacan: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia
Olga Gonçalves: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2023
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Published in Actes du 39e Congrès International de l’Association Française de Marketing (AFM), 2023, Vannes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05553924

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