Effect of e-WOM expression modes on new product success

Camille Lacan ()
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Camille Lacan: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia

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Date: 2019
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Published in Publication Booster - Association Française de Marketing (AFM), 2019, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05554095

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