Come come ! Territorial marketing without territory ?

Thomas Stenger () and Olivier Coussi ()
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, COMIN [Cerege] - Culture, cOnsommation, Médiations, Image et Numérique [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers
Olivier Coussi: CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, FED 4229 - Fédération Territoires - UP - Université de Poitiers = University of Poitiers - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: Territory is a product like any other. This is the position of a large number of actors in charge of economic development and spatial planning policies. Territorial attractiveness consists in fostering the location of activities in a given territory, such as tourism for example or business investment. It is thus a core aspect of territorial marketing. What is territorial marketing in practice? And what are the conceptions of the territory in territorial marketing? These are the two leading questions of this videographic research.

Keywords: territorial marketing; audiovisual archives; videography; social representation; place; territory (search for similar items in EconPapers)
Date: 2020-10-01
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Published in 51st international conference of the Association for Consumer Research, Association for Consumer Research Conference (ACR), Oct 2020, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05556889

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