La prescription de l’action collective marchande: le cas du e-marketing et e-commerce

Thomas Stenger ()
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Thomas Stenger: CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, COMIN [Cerege] - Culture, cOnsommation, Médiations, Image et Numérique [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers

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Keywords: relations; savoirs; marchand; marketing; action collective; marché; prescription (search for similar items in EconPapers)
Date: 2023-06-07
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Published in L’action collective peut-elle être créatrice (autour des travaux d’Armand Hatchuel), Colloque de Cerisy, Jun 2023, Cerisy Normandie, France

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