Gender and Entrepreneurship: Integrating Well-being Dimensions for Women Entrepreneurs in Morocco's Industrial Ecosystem

Amina Chandad (), Mohamed Amine Benchekroun and Mostafa Abakouy
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Amina Chandad: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]
Mohamed Amine Benchekroun: ENSIT - Ecole des Nouvelles Sciences d’ingenierie, Le Laboratoire Systemes, Controle et Decision (LSCD), Tanger, Morocco.
Mostafa Abakouy: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]

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Abstract: This study examines gender disparities in entrepreneurship within Morocco's emerging economy, investigating how organisational culture, work-life balance, physical infrastructure, and career development affect women entrepreneurs' success. Building on recent research in women's workplace well-being in industrial contexts, this study extends theoretical frameworks to the entrepreneurial ecosystem through a multi- criteria decision-making approach. A fuzzy TOPSIS methodology was employed to prioritise determinants across three dimensions: environmental factors, entrepreneurial capabilities, and individual characteristics. Data from 180 women entrepreneurs across four sectors (manufacturing 40%, technology 30%, services 20%, trade 10%) in Morocco's three major economic regions (Casablanca-Settat, Tangier-Tétouan-Al Hoceïma, Rabat-Salé-Kénitra) were analysed using linguistic weights and triangular fuzzy numbers. Results reveal that career development and empowerment (closeness coefficient: 0.847), followed by organisational culture adaptation (0.723), are the most critical factors influencing women entrepreneurs' success. Gender-sensitive support systems and inclusive leadership significantly moderate entrepreneurial outcomes. This study integrates gendered organisations theory with entrepreneurship research, offering systematic prioritisation of gender-specific barriers in Morocco's entrepreneurial landscape, with actionable implications for policymakers and support institutions. This study employs a Multi-Criteria Decision-Making (MCDM) approach (Fuzzy TOPSIS), where the reported coefficients (e.g., 0.847; 0.723) represent ranking scores rather than statistical parameters.

Keywords: women's well-being multi-criteria decision-making emerging economies entrepreneurial success gender equality. Classification JEL: O16 L26 J16 O15; women's well-being; multi-criteria decision-making; emerging economies; entrepreneurial success; gender equality. Classification JEL: O16; L26; J16; O15 (search for similar items in EconPapers)
Date: 2026-03-29
Note: View the original document on HAL open archive server: https://hal.science/hal-05571544v1
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2026, ⟨10.5281/zenodo.19198516⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05571544

DOI: 10.5281/zenodo.19198516

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