Is paying online educational and fun ? Proposing a framework for analyzing young adults' experience of digital monetary forms: a preliminary exploratory approach

Olivier Nicolas ()
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Olivier Nicolas: LARSH - Laboratoire de Recherche Sociétés & Humanités - UPHF - Université Polytechnique Hauts-de-France - INSA Hauts-De-France - INSA Institut National des Sciences Appliquées Hauts-de-France - INSA - Institut National des Sciences Appliquées

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Abstract: As e-commerce has grown, so have new digital payment methods. Although they play a significant role in the finalization of online shopping baskets, an important moment of truth in the customer experience, marketing research has paid little attention to the consumer experience with these digital forms of money. And the framework for analyzing money is no longer entirely appropriate. Drawing on the fields of perceived value and experience from marketing research, we explore this field of research by measuring the value of the digital experience using existing measurement constructs. Our results demonstrate the value of further investigating the sources of perceived value of experiences involving digital monetary forms. They enable us to identify managerial avenues and theoretical perspectives around the typicality of digital monetary forms and monetary means in consumption.

Keywords: money; digital marketing; ecommerce; experience; value; experience value; typicality Is paying (search for similar items in EconPapers)
Date: 2024-07-04
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://uphf.hal.science/hal-05577273v1
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Published in 13th International Research Meeting in Business & Management IRMBAM2024: Uniting Minds, Shaping Futures, IPAG, Jul 2024, Nice, France

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