PROCESSUS D'ETABLISSEMENT DES RELATIONS CONSOMMATEUR / INSTITUTION CULTURELLE: LE CAS DES MUSEES D'ART CONTEMPORAIN

Juliette Passebois-Ducros ()
Additional contact information
Juliette Passebois-Ducros: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

Post-Print from HAL

Abstract: Cultural consumption is growing but institutions need to focus deeper on consumer's needs and expectations. A way to meet a satisfactory attendance rates and cultural specificities is to develop of a strategy based on consumers loyalty. This research points out the interest of a loyalty strategy and explores in a second part the components of a relationship in order to understand how a consumer investigates in a long-term relationship.

Date: 2002
References: Add references at CitEc
Citations:

Published in revue française de marketing, 2002

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05577358

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().