Je le boirai quand je le verrai-

Jean-François Trinquecoste () and Juliette Passebois-Ducros ()
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Jean-François Trinquecoste: IAE - IAE BORDEAUX - Université Montesquieu - Bordeaux 4
Juliette Passebois-Ducros: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2016
Note: View the original document on HAL open archive server: https://hal.science/hal-05577451v1
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Published in Génération marketing et sciences de gestion : Mélanges en l'honneur du Professeur Pierre-Louis Dubois, 2016, 2717868887

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