The theories of marketing channels

Marc Filser
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Marc Filser: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe

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Keywords: Channel management; Channel design; Transaction cost theory; Marketing channel (search for similar items in EconPapers)
Date: 2025-12-25
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Published in Camal Gallouj and Faïz Gallouj. Elgar Encyclopedia of Retailing, Edward Elgar Publishing, pp.37-40, 2025, Elgar Encyclopedias in Business and Management series, 9781035319695. ⟨10.4337/9781035319701.00014⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05577838

DOI: 10.4337/9781035319701.00014

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