Les logos « éthiques » influencent-ils vraiment nos achats ?

Véronique Collange ()
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Véronique Collange: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe

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Keywords: Consommation; Marketing; Logos; Logos nutritionnels; Entreprise (search for similar items in EconPapers)
Date: 2026-03-09
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Published in 2026, ⟨10.64628/AAK.ucrqd9jwr⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05578596

DOI: 10.64628/AAK.ucrqd9jwr

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