La rose kenyane face aux nouveaux défis de la mondialisation

Olivier Ballesta
Additional contact information
Olivier Ballesta: Passages - UB - Université de Bordeaux - ENSAP Bordeaux - École nationale supérieure d'architecture et du paysage de Bordeaux - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: The cut rose sector is a major component of Kenya's integration into the global economy. This intensive greenhouse production, born of foreign capital investment, is trying to adapt to recent changes in the global economy and to take advantage of the new opportunities offered by this market. The productive changes underway primarily concern the diversification of varieties and the upmarket production of the Kenyan cluster. They also reveal new interactions between producers and breeders. In addition, this export-based production model must now face new challenges in connection with the affirmation, within the main importing countries, of a capitalism of attention focused on ethical and environmental issues. This context is prompting Kenyan producers to reduce their historical dependence on Europe, and in particular the Netherlands, by focusing on new marketing methods and diversifying their commercial outlets.

Date: 2022
Note: View the original document on HAL open archive server: https://hal.science/hal-05587429v1
References: Add references at CitEc
Citations:

Published in Belgeo : Revue Belge de Géographie, 2022, La rose, un objet géographique, 2, ⟨10.4000/belgeo.54897⟩

Downloads: (external link)
https://hal.science/hal-05587429v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05587429

DOI: 10.4000/belgeo.54897

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().