After-sales services of home appliances: Evidence from Sri Lanka
Vathsala Wickramasinghe () and
K. Mathusinghe
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Vathsala Wickramasinghe: University of Moratuwa
K. Mathusinghe: University of Moratuwa
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Abstract:
The provision of after-sales services is considered as a source of product differentiation leading to competitive advantage of a firm. As a consequence, there is a need of monitoring and measuring the activities of after-sales service departments to ensure that the objectives of their existence are satisfied. Yet, it is very rare to find previous studies that investigated aftersales service provision. We investigated different dimensions of after-sales service provision of home appliances in the Sri Lankan context. The study operationalized different dimensions of after-sales service provision from three different perspectives and used multiple parameters to evaluate the nature of provision.
Keywords: Service quality; Service excellence; Complaint management; Service delivery; Customer loyalty; Service performance; Service operations management; Consumer electronics service; Technical support; Maintenance services; Customer satisfaction; Warranty services; Service innovation; after-sales services; after-sales service department; after-sales service personnel; Sri Lanka; Product support; Home appliances; Customer service management; After-sales services; Post-purchase support (search for similar items in EconPapers)
Date: 2016
Note: View the original document on HAL open archive server: https://hal.science/hal-05588644v1
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Published in International Journal of Consumer Studies, 2016, 40, pp.115 - 124. ⟨10.1111/ijcs.12229⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05588644
DOI: 10.1111/ijcs.12229
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