L’intelligence digitale à l’épreuve de l’ambivalence attitudinale des digital natives en milieu éducatif

Fidel A-K Ettien ()
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Fidel A-K Ettien: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The relationship between digital natives and digital technologies is itself an aporia as they combine serious uses with playful aspects in the same space-time. This generational characteristic is the basis of their attitudinal ambivalence, the test of which is digital intelligence. This study aims to analyze and compare the relative satisfaction of digital natives with their propensity to recommend digital uses. To this end, data collected from a sample of 200 higher education learners, mainly "digital natives", were processed using the method of structural equations in a hypothetico-deductive approach to assess their degree of satisfaction. This relative satisfaction is then compared with their propensity to recommend digital uses by exploiting the Net Promoter Score (NPS). The main results confirm this anticipated attitudinal ambivalence of "digital natives" towards the uses of technologies in an educational environment.

Keywords: Digital intelligence; Digital resilience; Behavioral ambivalence; Digital maturity; Absorptive capability; Resiliencia digital; Capacidad de absorción; Madurez digital; Ambivalencia actitudinal; Inteligencia digital; Capacité absorptive; Maturité digitale; Ambivalence attitudinale; Résilience digitale; Intelligence digitale (search for similar items in EconPapers)
Date: 2026-01
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Published in La Revue des Sciences de Gestion, 2026, 337, pp.19-28. ⟨10.3917/rsg.337.0019⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05589234

DOI: 10.3917/rsg.337.0019

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