Sales promotion, promotional techniques, and evaluation

Didier Louis, Cindy Lombart and Camal Gallouj
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Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Cindy Lombart: Audencia Business School
Camal Gallouj: Université Sorbonne Paris Nord

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Date: 2025-12-25
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Published in Elgar Encyclopedia of Retailing, Edward Elgar Publishing, pp.386-392, 2025, 978 1 03531 969 5. ⟨10.4337/9781035319701.00113⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05590406

DOI: 10.4337/9781035319701.00113

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