The Impact of Rap Endorsers on Luxury Brand Personality

Gaëlle Pantin-Sohier (), Romain Sohier (), A Sohier and Julian Hofmann ()
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Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Julian Hofmann: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2022-05-24
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Published in EMAC (European Marketing Academy) Annual Conference, May 2022, Budapast, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05599427

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