Stitching Sustainability: The Role of Handmade Activities in Promoting Well-Being and Repair Intentions

Mia Birau ()
Additional contact information
Mia Birau: EM - EMLyon Business School

Post-Print from HAL

Abstract: Reusing, restoring, and repairing furniture are pivotal practices in advancing sustainability, and reducing environmental impact. Beyond its broader societal benefits, this manuscript argues that engaging in hands-on restoration work evokes a distinctive sense of joy, fulfillment, and warmth derived from the handmade activity itself.Through three experiments, this project shows the importance of restoring old products on well-being and warm glow. Further, it shows the impact of environmental, and well-being appeals in encouraging consumers to choose used products. Finally, it shows how the positive effects of restoring activities can further spillover on intentions to repair these products in the future.

Keywords: repair; repairing; restoring; warm-glow; well-being; handmade (search for similar items in EconPapers)
Date: 2026-02-13
References: Add references at CitEc
Citations:

Published in American Marketing Association (AMA) Winter Academic Conference 37, Feb 2026, Madrid, Spain. pp.1189-1191

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05603067

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().