Don’t shoot the messenger! The vicarious effects of “Shrinkflation” on FMCG retailers

Monica Grosso (), Marta Pizzetti () and Diletta Acuti
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Monica Grosso: EM - EMLyon Business School
Marta Pizzetti: EM - EMLyon Business School

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Keywords: trust; customer protection; vicarious effect; shrinkflation (search for similar items in EconPapers)
Date: 2024-06-06
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Published in Retail in the Age of Global Uncertainty Conference, Jun 2024, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05606692

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