Choisir sa localisation: quels critères pour l’entreprise ?

Delphine Minchella () and G. de Campos Ribeiro
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Delphine Minchella: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
G. de Campos Ribeiro: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université

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Abstract: Lorsqu'il est question d'espaces et d'entreprises, l'attention se porte essentiellement sur l'intérieur des locaux, plus rarement sur le choix de la localisation. Un choix pourtant stratégique.

Date: 2024-05-06
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Published in Harvard business review France, 2024

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