How Phygital Is Humanizing the Customer Experience

Wided Batat ()
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Wided Batat: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: For marketers, the importance of thinking human first and technology second is only going to increase. Here's how to do it.

Date: 2021-06-02
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Published in Inc. (Boston, Mass.), 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05621350

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