Getting Phygital with Consumers

Wided Batat ()
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Wided Batat: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, UL2 - Université Lumière - Lyon 2

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Abstract: The digital era accelerated as consumer activities such as booking travel moved online thanks to smartphones, mobile apps, virtual and extended reality, and other emerging technologies. The marketplace is now a bridged environment, with tech-savvy consumers regularly crossing back and forth between physical places and digital spaces.

Date: 2021-04-15
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Published in Ivey Business Journal, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05621387

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