Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices

Alizée Roux ()
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Alizée Roux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: As part of an ongoing doctoral research, this paper examines, from a marketing perspective, the ecodesign of websites. Given the growing environmental footprint of digital technology (4.4% of the national carbon footprint in France in 2022), this research aims to clarify the notion of digital ecodesign and to analyze the perceptions, expectations, and practices of different stakeholders involved in this approach. An exploratory qualitative multi-stakeholder methodology has been deployed, employing semi-structured interviews with seven categories of stakeholders: Internet users, web designers, communication agencies, students and instructors, evaluation tool developers, environmental associations, website commissioners, and institutional actors. To date, 79 interviews have been conducted. This approach enables cross-referencing perspectives and identifying convergences and divergences among stakeholders.

Keywords: web-related environmental impacts; sustainable website design; digital eco-design (search for similar items in EconPapers)
Date: 2026-05-12
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Published in Doctoral Colloquium AMS Annual Conference, Academy of Marketing Science, May 2026, Savannah, Georgia, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05625507

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