“I would rather tear my own hair out” – lived experiences of exercise haters
Ilona Mikkonen and
Handan Vicdan ()
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Handan Vicdan: EM - EMLyon Business School
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Abstract:
This research explores the experiences of self-identified exercise haters in a culture that values physical activity as a moral obligation. It provides insights into understanding exercise aversion by identifying three denigrating discourses (hyperbolic vitriol, rejection of exercise-enjoyment fallacy, and physical-intellectual dichotomy) and two aversion modes: reluctant compliance and resistant confrontation.
Date: 2024-07-11
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Published in Consumer Culture Theory Conference, Jul 2024, San Diego, United States
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05626259
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