We link, you link

Saeedeh Rezaee Vessal, Judith Partouche-Sebban, Francesco Schiavone and Karine Raïes ()
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Judith Partouche-Sebban: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université
Francesco Schiavone: PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples
Karine Raïes: EM - EMLyon Business School

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Keywords: social alliances; Community commitment; vulnerable consumers; social link (search for similar items in EconPapers)
Date: 2022-04-01
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Published in Journal of Business Research, 2022, pp.36 - 45. ⟨10.1016/j.jbusres.2022.01.059⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05626269

DOI: 10.1016/j.jbusres.2022.01.059

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