From platform logics to circular-oriented practices: advancing sustainability in agriculture

Maria Pietronudo, Francesco Schiavone (), Fabian Bernhard and Octavio Escobar ()
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Maria Pietronudo: PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples
Francesco Schiavone: Audencia Business School
Fabian Bernhard: Swiss Federal Institute for Forest, Snow and Landscape Research WSL
Octavio Escobar: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: This paper examines how platform logics -connectivity, sharing, and integration -enable sustainability practices within firms and across value chains. Adopting a meso-level organizational perspective, we investigate how nonnative sustainable platforms may activate sustainability practices through their underlying logics rather than explicit sustainability design. Drawing on a theory-informed abductive case study of Agritrack, a digital platform in the agricultural sector, we show that connectivity primarily enables collaborative sustainability initiatives, sharing supports both collaborative and transparency-based monitoring practices, and integration embeds coordinated optimization routines across interconnected actors. We further demonstrate that circular-oriented configurations emerge from the combined activation of these logics, contributing to narrowing resource flows through input optimization and waste reduction, and slowing resources degradation processes. By linking platform logics to observable sustainability and circular-oriented practices, the study advances research and practices on platformization, sustainability, and circular economy transitions.

Keywords: Platform; Sustainability; Agribusiness; Circular economy (search for similar items in EconPapers)
Date: 2026-08-01
Note: View the original document on HAL open archive server: https://hal.science/hal-05629062v1
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Published in Technology in Society, 2026, 87, pp.103345. ⟨10.1016/j.techsoc.2026.103345⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05629062

DOI: 10.1016/j.techsoc.2026.103345

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