Pourquoi les millennials s’arrachent Chanel N°5

Elodie de Boissieu ()
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Elodie de Boissieu: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: 100 ans après le lancement du parfum, la célèbre marque de luxe est parvenue à toucher la nouvelle génération avec une nouvelle gamme qui emprunte les nouveaux codes

Date: 2021-09-06
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Published in 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05630650

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