Nutri-score label Impact on Purchase Intention in Social Media Advertisements: the Mediating Role of Perceived Nutritional Quality, Perceived Healthiness, and Consumer Attitudes

Impact du logo Nutri-score sur l'intention d'achat dans les publicités sur les réseaux sociaux: le rôle médiateur de la qualité nutritionnelle perçue, du caractère sain perçu et des attitudes du consommateur

Boubacar Sadou ()
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Boubacar Sadou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Université de Haute-Alsace, Mulhouse, France.

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Date: 2026-07-01
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Published in 25th International Congress on Public and Nonprofit Marketing “The legacy of heritage: public & nonprofit marketing in a changing ai world, trust and social impact”, International Association on Public and Nonprofit Marketing, Jul 2026, Online, Spain

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