More than green: how convenient benefits influence edible cutlery perceptions

Marie Schill () and Werle Carolina ()
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Marie Schill: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE), UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE)
Werle Carolina: EESC-GEM - Grenoble Ecole de Management, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Date: 2026-05-20
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Published in Actes du 42ème Congrès International de l’Association Française du Marketing, May 2026, Angers, France

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