More than green: how convenient benefits influence edible cutlery perceptions

Werle Carolina () and Marie Schill ()
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Werle Carolina: EESC-GEM - Grenoble Ecole de Management, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Marie Schill: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE), UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE)

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Date: 2026-06-02
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Published in 55th Annual Conference of the European Marketing Academy (EMAC), Jun 2026, Bath (UK), United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05641830

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