Dynamic Decision Intelligence for Pricing and Delivery Time in Sustainable Supply Chains with Strategic Consumers

Ata Allah Taleizadeh (), Hossein Choopani, Madjid Tavana and Hamidreza Abedsoltan ()
Additional contact information
Ata Allah Taleizadeh: University of Tehran, Istinye University
Hossein Choopani: University of Tehran
Madjid Tavana: University of Paderborn, La Salle University [Philadelphia]
Hamidreza Abedsoltan: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Understanding the joint effects of consumers' strategic behavior and their sensitivity to delivery time, price, and environmental impact remains a crucial yet underexplored issue in supply chain (SC) management. This study investigates a green SC comprising an online retailer, a manufacturer, and consumers who may behave strategically and value shorter delivery times, lower prices, and reduced carbon emissions. We develop analytical models to determine optimal retail pricing, delivery times, wholesale pricing, and carbon emission reduction strategies. In the first model, retail prices are dynamically adjusted, while delivery time is fixed. In contrast, the second model dynamically quotes both the delivery time and the retail price. The analysis also reveals the economic mechanisms by which delivery time flexibility influences pricing incentives, consumer purchasing behavior, and carbon-reduction decisions within the supply chain. The results indicate that when consumers are susceptible to delivery time but less strategic, a dynamic delivery time strategy enhances the retailer's profit while consistently improving the manufacturer's profit across all scenarios. To further align incentives, we propose a cost-sharing contract in which the manufacturer supports the retailer's delivery system costs. This mechanism improves the profitability of both parties and expands the conditions under which the retailer benefits. The findings provide actionable managerial insights into how delivery time, pricing strategies, and carbon-reduction decisions interact within a green SC context.

Keywords: Contract design; carbon reduction; consumer behavior; pricing decision; green supply chain; Delivery strategy (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Published in Journal of Industrial Information Integration, 2026, pp.101147. ⟨10.1016/j.jii.2026.101147⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05649153

DOI: 10.1016/j.jii.2026.101147

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().