WHEN FRONT-OF-PACK ECO-SCORE LABELING STEERS CONSUMERS TOWARDS GREENER FOOD CHOICE: THE BRANDING EFFECT

Lydiane Nabec (), Stephan Marette () and Eva Delacroix ()
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Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay, UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Stephan Marette: UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article aims to understand the conditions under which FOP Eco-Score labeling of food products could help consumers to choose greener food products, according to the favourability of the score, its consistency with the nutritional score, and the brand of the product.

Keywords: Labeling; Consumer; willingness-To-Pay; Eco-Label; Eco-Label willingness-To-Pay Consumer Labeling (search for similar items in EconPapers)
Date: 2026-02-12
Note: View the original document on HAL open archive server: https://hal.science/hal-05650081v1
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Published in AMA Winter Conference, Feb 2026, Madrid, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05650081

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