Organic farming adoption in the French wine sector: can cooperatives make a difference?

Pascale Bazoche (), Sabine Duvaleix () and Marie Lassalas ()
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Pascale Bazoche: SMART - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Sabine Duvaleix: SMART - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Marie Lassalas: GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, IEPG - Sciences Po Grenoble-UGA - Institut d'études politiques de Grenoble - UGA - Université Grenoble Alpes

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Abstract: In France, organic farming adoption has slowed down despite ambitious targets set by the European Green Deal and the French National Strategic Plan. The role that cooperatives, as key stakeholders, can play in encouraging the adoption of environmental practices remains underexplored in the literature. This study examines how they may promote organic farming by adjusting the design of the contracts established with their members. Using a discrete choice experiment with winegrowers from a wine cooperative, we assess farmers' preferences for contract attributes such as environmental requirements, advisory services, partial vineyard contracting, price premiums, and yield-loss compensation mechanisms. We choose the wine sector as it faces a major challenge in reducing pesticide use. Results show that winegrowers are highly responsive to market-based economic incentives such as a 30% premium and compensation options for yield loss. They have heterogeneous preferences regarding the inclusion of environmental requirements within the farming contracts. A latent class analysis identified three groups of winegrowers: a majority are Adverse to change (61%), others are specifically Reluctant to organic (26%), and the smallest group are Ready to adopt organic (13%). While cooperatives' farming contracts can be a potential instrument to increase the uptake of organic farming, additional tools and policies are needed, at least in the shortterm, to scale up its uptake.

Keywords: Choice experiment; Organic farming; Agricultural cooperative; Contracting (search for similar items in EconPapers)
Date: 2026-07
Note: View the original document on HAL open archive server: https://hal.science/hal-05653061v1
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Published in Journal of Behavioral and Experimental Economics, 2026, 123, pp.102594. ⟨10.1016/j.socec.2026.102594⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05653061

DOI: 10.1016/j.socec.2026.102594

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