Value Proposition Evolution in Digital Platform Category Emergence

Thu Nguyen and Benjamin Cabanes ()
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Thu Nguyen: RMIT University - Royal Melbourne Institute of Technology University
Benjamin Cabanes: RMIT University - Royal Melbourne Institute of Technology University, CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Date: 2026-06-16
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Published in 14th Asia Academy of Management, Jun 2026, Ho Chi Minh City, Vietnam

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