The impact of music streaming on the local economy and the emergence of new professions in Morocco

L'impact du streaming musical sur l'économie locale et l'émergence de nouveaux métiers au Maroc

Elias Gharbaoui and Taoufik Daghri
Additional contact information
Elias Gharbaoui: UM5 - Université Mohammed V de Rabat [Agdal]
Taoufik Daghri: UM5 - Université Mohammed V de Rabat [Agdal]

Post-Print from HAL

Abstract: This article examines how music streaming affects the local economy in Morocco and the new professions within the industry. While digital distribution is a reality in developed countries, it remains understudied in the emerging economies of North Africa. This work aims to fill this gap by first presenting the growth of streaming and its impact on music revenues. Next, it explores value creation from royalties, digital visibility, and partnerships, while highlighting the limitations of this model (revenue concentration, unequal access, fraudulent practices, and a weak legal system). Finally, the research sheds light on the professionalization of this industry and the development of new skills in digital marketing, data analysis, and community management necessary to navigate this rapidly changing market.

Keywords: Digital economy; North Africa.; Morocco; Skills transformations; Phonographic industries; Cultural economy; Afrique du nord.; Maroc; transformation des compétences; Économie numérique; Industries phonographiques; Économie culturelle (search for similar items in EconPapers)
Date: 2026
Note: View the original document on HAL open archive server: https://hal.science/hal-05675296v1
References: Add references at CitEc
Citations:

Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2026, 7 (6), ⟨10.5281/zenodo.20719407⟩

Downloads: (external link)
https://hal.science/hal-05675296v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05675296

DOI: 10.5281/zenodo.20719407

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().